About
I am senior digital marketer with deep experience with Search and Social Media. My marketing approach pragmatically aligns holistic digital strategy to measurable consumer outcomes. I am curious about use of technology to achieve marketing and advertising goals. The evolution of my 10 year career mirrors the major developments of the internet.
- Originating in web development, project management and creative
- Mid-career moved from the consumer experience to focus on the infrastructure of web content management, XML data integration and the semantic web
- Recent leadership has been focused on Web 2.0 technology, search engine marketing, search engine optimization and social media marketingTactical marketing and media experience:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Interactive Marketing/Advertising
Technology Specialties:
- Blogger — Peter Fasano Social Media Blog and Fast Company Expert Blogger/Technology
- Co-founder Social Media Club Atlanta
- Member of Social Media Club, American Marketing Association (AMA), San Francisco Bay Area Interactive Group (SFBIG), Atlanta Interactive Marketing Association (AIMA), Consumer ElectronicsAssociation (CEA), National Association of Broadcasters (NAB), Cable and TelecommunicationsAssociation for Marketing (CTAM)
- XML Authoring Certification; Certified Adobe Photoshop & Dreamweaver
- Expertise in digital media creation, editing, production and publishing
- Wiki Authoring, Blog platforms, Widget platforms, Mobile platforms, Web infrastructure and analytics
- Advanced knowledge of Microsoft Office 2007 (PC), 2008 (MAC), Mac, Windows, Linux OS
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