Matchmine

Dec 04

I am thrilled to meet the team behind matchmine this week at their Needham, MA offices. Very interesting media discovery platform honed to connect the consumer with content. There approach puts the consumer first by protecting end user identity and instead analyzes the consumer media attributes. Unlike other referral platforms like Amazon, Last.fm, iLike - matchmine is not specific to a single media type or destination. They private key is portable across communities - currently limited to a partners FilmCrave, Peerflix and Fuzz.com. More players to come as the startup is in it’s first-quarter since there September launch.As Facebook has learned this week, the social consumer is willing to offer directional or opt-in lifestream information with the connected community but are not willing to be used as a marketing experiment. The matchmine approach of shielding the identity of the consumer while offering very detailed consumer attributes to the marketer/community is a solid approach to answering the question of what is consumed and where rather then who is consuming. This approach to analytics and possible advertising placement is a realistic bridge to the gap between the journey of the digital consumer’s behaviors and the desire of marketers to effectively narrowcast to target audiences.I am getting familiar with the download and discovery tools now and like most apps - need to feed it and test it a few more days to judge outcomes of the engine and help it learn about me. I like the model now let’s check the outcomes. What other referral engines are you using? What are you doing to maintain an anonymous status while seeking more media?