So it is clear that I am developing a deeper curiosity for understanding “who are they?” the consumer, the average Joe and the click. I came across this book I planned to get into months ago, The Average American. I love these facts from the NPR interview with the author, . It’s important to remember that there is a non-iPhone centric world outside the Bayosphere. How average are you? • Eats peanut butter at least once a week• Prefers smooth peanut butter over chunky• Can name all Three Stooges• Lives within a 20-minute drive of a Wal-Mart• Eats at McDonald’s at least once a year• Takes a shower for approximately 10.4 minutes a day• Never sings in the shower• Lives in a house, not an apartment or condominium• Has a home valued between $100,000 and $300,000• Has fired a gun• Is between 5 feet and 6 feet tall• Weighs 135 to 205 pounds• Is between the ages of 18 and 53• Believes gambling is an acceptable entertainment option• Grew up within 50 miles of current home
Tags: average american, consumer
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