Peter Fasano’s social media strategy blog

So the other day at Octane I caught up with a few pals, Duncan and Tessa, and we quickly discovered that this trio did not have a grasp on how much or how little happening in and around ATL in the social media, start up and bloggy worlds. After digging a bit I did find loads of great stuff going on - like now! I have collected the disparate events into a public google calendar for your reference and feed. I will do my best to care and feed of the calendar. Please let me know if you have an event upcoming or I have missed and I will add it. Enjoy!

Tags: ATL, Calendar, Events

A very powerful presentation offered by Lawrence Lessig on the the topic Free Culture, Copyright and the future of ideas. I was interested in previewing the video as I start into his Future of Ideas ebook.How have you or your company used technology to share creative work? In a time when marketers are looking for viral opportunities to promote their products or services, most seek the messaging and legal control rather then the organic results of the mashup. What are the successes or failures you have noted?

Download media

Tags: creative commons, Free Culture, Future of Ideas, Lawrence Lessig

A good international social media study from earlier in the year from the folks at Universal McCann.

Tags: research, social media

Hey friends - a quick ballet has been posted at Social Media Club that closes this Thursday. They are seeking and I have offered to volunteer as an interim board member. I would appreciate your support by clicking through and offering me your vote. I am interested in offering my time, ability and support to the club that has been a tremendous source of friends and thought leadership for me in SF, Atlanta and NY since 2006.  Thanks for your consideration.  

Tags: Social

Today is the final day for another Microsoft cornerstone - Windows XP. Following the retirement of Bill Gates last Friday, today will be the last day for the retail sale of the 7.5 year old operating system. The retirement of the OS is of no surprise as we were all informed this time last year about their product development plans. Of interest to me is the groundswell of consumers voicing their opinion in an effort to persuade the software giant to keep Windows available on the shelves and as the OS of choice for their OEM PC purchases. On June 27th, the editor of InfoWorld delivered a petition signed by more than 210,000 users to Steve Ballmer asking him to consider extending the retirement of XP until the next OS, Windows 7, is released in January. The YouTube video below has had almost as many views as those that signed the petition. The endorsement of a media driven petition is a significant statement and certainly has the power of other media to amplify the message. However, the 19 year old U.K. Videoblogger authentically and passionately voices the corporate and consumer rejection of Vista.  Perhaps Ballmer should have considered the consumer in this decision or the most vocal of them in this collection of almost 3,000 UGC posts of authority voicing their opinion to save Windows XP before investing $200 million in a new advertising campaign to promote the joys of integrated Windows platforms - FTP168 - Free the People 168 (24 x 7 = 168?). In a technology world that has moved to open source and software as a service (SaaS) brands must take a consumer centric approach to their marketing and overall business decisions. For reference - The Cluetrain Manifesto was published 10 years ago  - the people have been speaking and some business have been listening. In the case of Windows XP how many of the 95 theses do you think apply?  

Tags: Brand, Cluetrain, UGC