Peter Fasano’s social media strategy blog

A great presentation was discovered via the unfortunate crash of Sxip Idenity. I have been interested in Identity and Reputation Management for some time. I guess it started with working at Software AG back in the day of early semantic web and management of rights for document management. The theories became necessities when intranet and internet projects were mashed up with emerging search standards for DoD and Intelligence groups we worked with. I will save those stories for another post. In the mean time, enjoy the show:

Tags: Brand, reputation, Social, Tools

I am thrilled to meet the team behind matchmine this week at their Needham, MA offices. Very interesting media discovery platform honed to connect the consumer with content. There approach puts the consumer first by protecting end user identity and instead analyzes the consumer media attributes. Unlike other referral platforms like Amazon, Last.fm, iLike - matchmine is not specific to a single media type or destination. They private key is portable across communities  - currently limited to a partners FilmCrave, Peerflix and Fuzz.com. More players to come as the startup is in it’s first-quarter since there September launch.As Facebook has learned this week, the social consumer is willing to offer directional or opt-in lifestream information with the connected community but are not willing to be used as a marketing experiment. The matchmine approach of shielding the identity of the consumer while offering very detailed consumer attributes to the marketer/community is a solid approach to answering the question of what is consumed and where rather then who is consuming. This approach to analytics and possible advertising placement is a realistic bridge to the gap between the journey of the digital consumer’s behaviors and the desire of marketers to effectively narrowcast to target audiences.I am getting familiar with the download and discovery tools now and like most apps - need to feed it and test it a few more days to judge outcomes of the engine and help it learn about me. I like the model now let’s check the outcomes. What other referral engines are you using? What are you doing to maintain an anonymous status while seeking more media?

Tags: matchmine, mediadiscovery, platform, Tools

A few days a go I wrote a post on my Fast Company Experts Blog called “Are you monitoring your Pulse” - covering the evolution of the Plaxo product and my light review of the new Pulse feature that “brings life to your address book” as they say. I love the idea of being able to aggregate the digital activities outside the blog read, twitter update or my crutch of a Facebook feed scan. So for this lazy guy that has had his address book online for years and has found new value in the mundane but increasingly complicated issue of identity management - I am thrilled.

In a read of the O’Reilley Radar recently, Tim posts about the “address book 2.0” and social networking fatigue. Bringing the issue of network and identity portability to conversation. At the basic level, your address book is the fundamental data source from which your network exists. In my case, 4,900 plus touch points of my personal and business contacts. Believe me I do not want to know what they all are doing - probably about 10% or so would be fine. However, if you consider the issues of portability and discovery, it is the core of open network or social network interoperability. The ability to dabble across multiple networks, bring your own or just lerk into the lives of others.

I think an interesting development beyond the management of identity, publishing or network presence comes in the monitoring of your service and corporate relationships. Sure it’s great to know when your pal had a coffee with so and so or I am flying here and there - but is not more interesting to have a Pulse on your service and corporate relationships to understand what their digital contribution offers. Certainly, not every entity in this network is blogging or offers a feed of their latest happenings - but monitor those that do. For those that don’t set up a Google Alert and aggregate them as feeds (yes some Gmail workarounds for that). These are the relationships you rely on - schools, churches, stores, airlines, etc… Spend time with tracking what matters or lend a hand to offer to get these contacts into the 2.0 world.

What are you doing to increase your digital pulse or those of those your rely on?

Tags: "address book 2.0", Identity

More then 100 of the techiest of the techies  are converging on Georgia Tech today at BarCamp Atlanta to discuss and demo open platforms and innovations. I will not be attending but will admire from afar. Future posts about notable outtakes.

Recruiters take note - BarCamp Atlanta Facebook group

Tags: BarCamp, Events