Peter Fasano’s social media strategy blog

So it is clear that I am developing a deeper curiosity for understanding “who are they?” the consumer, the average Joe and the click. I came across this book I planned to get into months ago, The Average American. I love these facts from the NPR interview with the author, . It’s important to remember that there is a non-iPhone centric world outside the Bayosphere. How average are you? • Eats peanut butter at least once a week• Prefers smooth peanut butter over chunky• Can name all Three Stooges• Lives within a 20-minute drive of a Wal-Mart• Eats at McDonald’s at least once a year• Takes a shower for approximately 10.4 minutes a day• Never sings in the shower• Lives in a house, not an apartment or condominium• Has a home valued between $100,000 and $300,000• Has fired a gun• Is between 5 feet and 6 feet tall• Weighs 135 to 205 pounds• Is between the ages of 18 and 53• Believes gambling is an acceptable entertainment option• Grew up within 50 miles of current home

Tags: average american, consumer

A very powerful presentation offered by Lawrence Lessig on the the topic Free Culture, Copyright and the future of ideas. I was interested in previewing the video as I start into his Future of Ideas ebook.How have you or your company used technology to share creative work? In a time when marketers are looking for viral opportunities to promote their products or services, most seek the messaging and legal control rather then the organic results of the mashup. What are the successes or failures you have noted?

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Tags: creative commons, Free Culture, Future of Ideas, Lawrence Lessig

A good international social media study from earlier in the year from the folks at Universal McCann.

Tags: research, social media

Hey friends - a quick ballet has been posted at Social Media Club that closes this Thursday. They are seeking and I have offered to volunteer as an interim board member. I would appreciate your support by clicking through and offering me your vote. I am interested in offering my time, ability and support to the club that has been a tremendous source of friends and thought leadership for me in SF, Atlanta and NY since 2006.  Thanks for your consideration.  

Tags: Social