Peter Fasano’s social media strategy blog

 The Characters « 140 Character Conference.Very excited to join the the cast of characters at the mega Tweetup in June. I have organized a panel that includes: Aaron Strout, David Berkowitz and Brian Morrissey. 

Our hypothesis for the conversation is: Twitter as GPS

We are intrigued by the potential that Twitter offers us as a measure of interest and intent unlike other social media channels. We view Twitter as a means of informing us about forward trending or GPS to measure where we will be going. Twitter as a GPS assists us to establish what ripple will evolve into a swell and become a wave. The subsequent swell is the spread across the broader social mesh communicated in the format of those mediums like video, audio and long form journaling. The wave is the maturing of the swell into broadcast media and community conversation. These are the cycles to watch and engage with. Twitter uniquely provides me the ability to dissect the geographies, frequencies, mechanics and level of influence over time to understand the dynamics of conversations. At present, the GPS exists as a loose collection of tools, seeing this as a dashboard in the future. A dashboard that Media professionals will use to measure, realign and engage with their markets; customers, employees, partners, viewers, subscribers, etc …What are your thoughts?

Tags: #140conf, event

I am grateful and pleased to join recent conversation with Social Media Club and Citizen Marketer 2.1 about sage learnings of a digital marketing consultant working in the social media scene. Thanks Chris and Aaron!

•  Social Media Club Buyers Guide: Service Providers (I was part of the show but got VOIP hacked :{)
• 45 interviews in 45 days

Tags: blog, interview

Glad to be in ATL this year for SoCon ‘09. It seems that I have been in SF or traveling someplace at this time of year for the past two years. I am so pleased that the community is thriving in the Southeast with more than 300 folks attending the show Saturday.I look forward to catching up with old friends and meeting new ones this weekend. I am a late addition to the pre-event dinner tonight so I guess I had better pre-fuel as I will be leading a roundtable chat about social media and PR. I have been working on social media marketing listening, learning and measuring strategies for brands and would love to hear your approach. Have a seat at my table tonight or share your comments. 

Tags: socon09 talk

 
Over the past months and years there have been unifying events that have leveraged technology out of tragedy, necessity or curiosity to meet the communications needs of the participants. 9/11 moved to the mobile phone, Huricane Katrina of 2005 moved to the TXT message and communities on Craigs List but the 2008 Beijing Olympics delivered video and brand blogs.  no event to my memory moved across a variety of platforms and media like the 2009 Inauguration. I am referring to the socializing of communication and the mesh of citizen commentary with traditional media on a large scale. We have achieved a maturity of community, technology and unifying event to elevate social media to a new level. This milestone was achieved as an outcome of a community based election that carried its momentum, a global community ready to communicate and traditional media companies seeking innovation. I am certain that had the election outcomes been otherwise, any other candidate would not have drawn this behavior - hey President Obama has the number 1 Facebook Fan Page! 
My consumption and communication choices were driven by my restrictions and interests. I was on the job, on a conference call and without TV. My occasional dayside tweet or FB comment usually happens via my mobile when I have a few minutes to catchup on the feeds of my community. Yesterday, I connected  via the CNN/Facebook live video feed that both seamlessly connected me with my community in comment and sentiments. I was on a conference call but could gather commentary in a new and more meaningful way. I did not need or care to listen to the voice of the talking heads. The experience united me with friends and opinions in a larger context then the viewing room in the office or at home via DVR later in the day. This was an exceptional time and place to launch social viewing and social media to a new level. I expect that we will see more of this in the future to support breaking news, global stories and other events of significance or just community of the long tail? A secondary question I have is around the stickiness of Facebook as a destination to post following the events. Will the Twitterati move back to Twitter or will they/we stick around FB a bit more for posting? I certainly have not used FB in months as a place to share comment as I have let my Twitter feed update my networks in many places and only check-in for reply to comment. Perhaps I will use FB for other purposes then feed hub for my network and consider the events, fan pages and friends as a closer community rather than the catchers of my broadcast? What was your experience? What are your expectation now for social media and video?  
Data:

• NewTeeVee has a fine summary of the Inauguration social video experiences and data.
• Google has posted the results of search adding to the dual screen behavior of social video consumption.
• Mashable poll results and data.

Tags: CNN, Facebook, Inauguration, social media, social video

Hey y’all - I’m back in ATL. After spending the last two years as a transient resident of both ATL and SF, I have landed back in ATL excited to call ATL my home. Moving boxes are being unpacked and online geographies have been updated. Thank you to my SF and ATL crew for all your support during my journey. I am thrilled to have meet up with a few of you this week and more to come. To my SF homies, I’ll catch you on the social nets and on the frequent West Coast tours. Don’t be a stranger!ATL will be the home to my new venture MASS+LOGIC, a digital marketing consulting practice. More on MASS+LOGIC to come …