Over the past months and years there have been unifying events that have leveraged technology out of tragedy, necessity or curiosity to meet the communications needs of the participants. 9/11 moved to the mobile phone, Huricane Katrina of 2005 moved to the TXT message and communities on Craigs List but the 2008 Beijing Olympics delivered video and brand blogs. no event to my memory moved across a variety of platforms and media like the 2009 Inauguration. I am referring to the socializing of communication and the mesh of citizen commentary with traditional media on a large scale. We have achieved a maturity of community, technology and unifying event to elevate social media to a new level. This milestone was achieved as an outcome of a community based election that carried its momentum, a global community ready to communicate and traditional media companies seeking innovation. I am certain that had the election outcomes been otherwise, any other candidate would not have drawn this behavior - hey President Obama has the number 1 Facebook Fan Page!
My consumption and communication choices were driven by my restrictions and interests. I was on the job, on a conference call and without TV. My occasional dayside tweet or FB comment usually happens via my mobile when I have a few minutes to catchup on the feeds of my community. Yesterday, I connected via the CNN/Facebook live video feed that both seamlessly connected me with my community in comment and sentiments. I was on a conference call but could gather commentary in a new and more meaningful way. I did not need or care to listen to the voice of the talking heads. The experience united me with friends and opinions in a larger context then the viewing room in the office or at home via DVR later in the day. This was an exceptional time and place to launch social viewing and social media to a new level. I expect that we will see more of this in the future to support breaking news, global stories and other events of significance or just community of the long tail? A secondary question I have is around the stickiness of Facebook as a destination to post following the events. Will the Twitterati move back to Twitter or will they/we stick around FB a bit more for posting? I certainly have not used FB in months as a place to share comment as I have let my Twitter feed update my networks in many places and only check-in for reply to comment. Perhaps I will use FB for other purposes then feed hub for my network and consider the events, fan pages and friends as a closer community rather than the catchers of my broadcast? What was your experience? What are your expectation now for social media and video?
Data:
- NewTeeVee has a fine summary of the Inauguration social video experiences and data.
- Google has posted the results of search adding to the dual screen behavior of social video consumption.
- Mashable poll results and data.
Tags: CNN, Facebook, Inauguration, social media, social video
Hey y’all - I’m back in ATL. After spending the last two years as a transient resident of both ATL and SF, I have landed back in ATL excited to call ATL my home. Moving boxes are being unpacked and online geographies have been updated. Thank you to my SF and ATL crew for all your support during my journey. I am thrilled to have meet up with a few of you this week and more to come. To my SF homies, I’ll catch you on the social nets and on the frequent West Coast tours. Don’t be a stranger!ATL will be the home to my new venture MASS+LOGIC, a digital marketing consulting practice. More on MASS+LOGIC to come … 
So it is clear that I am developing a deeper curiosity for understanding “who are they?” the consumer, the 
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